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Photographer's Note

The Osborne bull is a 14-metre (46 ft) high black silhouetted image of a bull in semi-profile scattered across the Spanish roads and countryside. It is regarded as the unofficial national symbol of Spain. It all started in 1956 when the famous Spanish bodega Osborne ran an advertising campaign to promote their famous Brandy de Jerez, Veterano. They choose the silhouette of a bull however striving for something more dynamic they decided to make the panel in the shape of the bull instead of just using an ordinary panel with a picture of the new logo. By late 1959 there were 16 bulls located around Spain and by 1962 the amount rose to 500 bulls around the country. In 1994 a law was passed prohibiting all roadside advertising, and the bulls were therefore to be removed. By this time the signs were nationally renowned, so although some campaigners wished them completely removed to fully comply with the intent of the law, public response resulted in the signs being retained, but completely blacked out to remove all reference to the original advertisers. The Court eventually allowed these signs to remain on the grounds that they have become a part of the landscape and have "aesthetic or cultural significance", thus turning the bulls into public domain images. Today there are about 90 Osborne bull advertisements in Spain.

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Photo Information
  • Copyright: Mato Pxxxxxx (mato_pavlovic) Silver Note Writer [C: 5 W: 0 N: 36] (261)
  • Genre: Lieux
  • Medium: Couleur
  • Date Taken: 2014-07-29
  • Categories: Oeuvres d'art
  • Exposition: f/8, 1/160 secondes
  • More Photo Info: view
  • Versions: version originale
  • Date Submitted: 2015-01-11 12:39
Viewed: 1065
Points: 4
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